In the early 1960s, the face of motion picture trailers changed. Most trailers had some form of narration, and those that did featured stentorian voices, a practice that would wane in the 2000s. Until the late 1950s, trailers were mostly created by National Screen Service and consisted of various key scenes from the film being advertised, often augmented with large, descriptive text describing the story, and an underscore generally pulled from studio music libraries. Today, more elaborate trailers and commercial advertisements have largely replaced other forms of pre-feature entertainment, and in major multiplex chains, about the first 20 minutes after the posted showtime is devoted to trailers.
#Double booked movie trailer serial#
Later, exhibitors changed their practice so that trailers were only one part of the film program, which included cartoon shorts, newsreels, and serial adventure episodes. This practice was found to be somewhat ineffective, often ignored by audiences who left immediately after the film. ĭue to trailers initially being shown after, or "trailing", the feature film, the term "trailer" was used to describe the promotion despite it coming before, or "previewing", the film it was promoting. Granlund was also first to introduce trailer material for an upcoming motion picture, using a slide technique to promote an upcoming film featuring Charlie Chaplin at Loew's Seventh Avenue Theatre in Harlem in 1914. As reported in a wire service story carried by the Lincoln, Nebraska Daily Star, the practice which Loew adopted was described as "an entirely new and unique stunt", and that "moving pictures of the rehearsals and other incidents connected with the production will be sent out in advance of the show, to be presented to the Loew's picture houses and will take the place of much of the bill board advertising". The first trailer shown in an American film theater was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theatre on Broadway. History Trailer for The African Queen (1951) The trailer format has been adopted as a promotional tool for television shows, video games, books, and theatrical events/concerts. Of some 10 billion videos watched online annually, film trailers rank third, after news and user-created video. Movie trailers have now become popular on DVDs and Blu-ray discs, as well as on the Internet and mobile devices. It is a product of creative and technical work. Advertisement for a feature film Trailer for Universal Pictures' science-fiction horror film Frankenstein (1931)Ī trailer (also known as a preview, coming attraction or attraction video) is a commercial advertisement, originally for a feature film that is going to be exhibited in the future at a movie theater/cinema.
0 kommentar(er)
